LOGISTICS & SUPPLY CHAIN

Digitalizing Land Transportation in GCC

Three Lines Shipping (TLS) Three Lines Shipping is one of the top 5 players in GCC providing FTL, LTL, heavy lift, oceanfreight, airfreight, customer clearance, packaging services to the customers in GCC.

With increased scale, complexity and market competition, TLS decided to digitalise their ‘SALES TO COLLECTION’ process for FTL & LTL operations as a 1st pilot.They had tried doing it with other only IT focused companies but failed. They needed a reliable partner with logistics domain expertise and proven track record to achieve this goal.

Customer Challenges

As one of the top players, TLS has to keep-up with its market image and remain ahead of its competition
Complexity driven by scale and geographical expansion making it difficult to control Operational efficiently
Disjointed ‘Sales to Collection’ process leading to lost revenue opportunities
Disjointed processes leading to inefficiency in operations and lower margins
Previous IT Vendors were not able to deliver due to inadequate knowledge of operations

Impact on Business

TLS successfully began their digital journey with this initiative.
Secure its market position and can continue to scale without worries now
Was able to build the entire application with ZERO tech resources in their team
The development took lesser time than their expectations built because of bad experience with other IT vendors

Solution

TLS appointed a point of contact for coordination and SHT prepared a detailed BRD for the requirement along with this contact
SHT added value by suggesting features and functionalities with its experience in the same domain
SHT deployed 2 dedicated and 3 shared resources – balancing the requirement for speed but to also keep the costs low for TLS
The application was developed in 4 months' times and acts like an ERP for complete ‘sales to collection’ process